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Voice Brand Initiative for OnStar

Video Introduction

Persona Characteristics

Cool, conversational, direct—yet warm and approachable. The OnStar voice is authoritative, yet speaks with our audience, never at them. It's human and relatable, a person who exudes empathy and understanding.

Tone: Warm and distinctive with real authority. The voice of OnStar should have stopping power—they should speak with a unique quality that demands a listener’s attention.

Celeb inspiration: Laura Dern, Charlize Theron, Michelle Pfeiffer, Mandy Moore, Janelle Monae

celebs

Auditions

Allysa

samples

Callie

samples

Danielle (Current Voice of OnStar)

samples

Kathleen

samples

Kendra

samples

Samantha

samples

CallQX: In-Queue Music and Messaging Platform

CallQX, powered by GM Voices, is an innovative contact center solution that allows callers to choose their preferred in-queue music as they wait for live assistance. In improving its customer experience with a refreshed, brand-consistent voice, OnStar should also be aware of new and emerging technologies that complement voice and enhance caller engagement.

GM Voices would welcome the opportunity to further detail the various CallQX service types with OnStar on a personalized webinar.

Contact Us Today!

Winnie Hughes
Business Development Representative

770.777.5112
whughes@gmvoices.com

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