Voice Brand Initiative for OnStar
Cool, conversational, direct—yet warm and approachable. The OnStar voice is authoritative, yet speaks with our audience, never at them. It's human and relatable, a person who exudes empathy and understanding.
Tone: Warm and distinctive with real authority. The voice of OnStar should have stopping power—they should speak with a unique quality that demands a listener’s attention.
Celeb inspiration: Laura Dern, Charlize Theron, Michelle Pfeiffer, Mandy Moore, Janelle Monae
Danielle (Current Voice of OnStar)
CallQX: In-Queue Music and Messaging Platform
CallQX, powered by GM Voices, is an innovative contact center solution that allows callers to choose their preferred in-queue music as they wait for live assistance. In improving its customer experience with a refreshed, brand-consistent voice, OnStar should also be aware of new and emerging technologies that complement voice and enhance caller engagement.
GM Voices would welcome the opportunity to further detail the various CallQX service types with OnStar on a personalized webinar.
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Business Development Representative
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